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WTM
2003
Indaba
2003
WTM
2002
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Tanzania
at World Travel Market
What's
new
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In
addition to what you expected from the Tanzania Travel Fair
Committee, participants will benefit from the marketing
expertise of The Safari Agency, who have been contracted to
assist with pre and post fair marketing of Tanzania’s
presence at World Travel Market 2003.
This has been made possible by generous funding to
the Tourism Confederation of Tanzania (TCT) and Zanzibar
Association of Tourism Investors (ZATI) by the Center for
Development of Enterprise (CDE – see www.cde.int).
OTHER GREAT BENEFITS INCLUDE:
VALUE FOR MONEY
- Bigger
stand, more space per participant.
- Generous
government funding to augment the participation
fee.
- Focused
marketing.
- Lots
of valued added, including stylish give-aways for stand
visitors.
- New
brochures and leaflets.
FAIR
- Each
exhibitor will get an equally good position to see,
attract and meet visitors.
- Participants’
locations on the stand were known before the Fair.
- Self-regulation
of stand rules to promote fairness.
PROFESSIONAL
- Well
thought out design concept.
- Central,
supportive role for Tanzania Tourist Board (TTB) and
Zanzibar Commission for Tourism.
- Organising
Committee.
MARKET
DRIVEN
- Organised
jointly by the Private Sector and TTB with professional
marketing assistance.
- Due
attention given to previous grievances of
participants.
- Evaluation
of own performance.
STYLISH
- New
stand concept featuring open sides rather than the
‘ticket booth’ design seen in previous years.
- New
theme incorporated into the stand design.
- Hospitality
Centre featuring an F&B corner.
HOSPITABLE
- Non-alcoholic
drinks and snacks.
- Cocktail
party and other stand activities.
- F
& B area as part of an open, thatched Banda.
- Professional
catering.
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Copyright © 2003 Tanzania Travel Fair Committee. All rights reserved.
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