VALUE FOR MONEY

• Bigger stand, more space per participant.
• Generous government funding to augment the participation fee.
• Focused marketing.
• Lots of valued added, including stylish give-aways for stand visitors.
• New brochures and leaflets.
• Giant posters and banners.

FAIR

• Each exhibitor will get an equally good position to see, attract and meet visitors.
• Participants’ locations on the stand were known before the Fair.
• Self-regulation of stand rules to promote fairness.

PROFESSIONAL

• Well thought out design concept.
• Central, supportive role for Tanzania Tourist Board (TTB) and Zanzibar Commission for Tourism.
• Organising Committee.

IMPRESSIVE

• Striking Tanzania signage at the venue.
• Heavy promotion to trade buyers, media etc. prior to WTM.

MARKET DRIVEN

• Organised jointly by the Private Sector and TTB.
• Due attention given to previous grievances of participants.
• Evaluation of own performance.

STYLISH

• New stand concept featuring open sides rather than the ‘ticket booth’ design seen in previous years.
• New theme incorporated into the stand design.
• Hospitality Centre in the centre of the stand featuring an F&B corner.

HOSPITABLE

• Non-alcoholic drinks and snacks.
• Cocktail party and other stand activities.
• F & B area as part of an open, thatched Banda.
• Professional catering.